Drinx

Distributor

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For Distributors

Why choose Drinx?

Drinx is a premium, natural Indian beverage brand made with 25% real fruit pulp and a coconut water base. It uses very mild preservatives—only enough to preserve product quality—and contains 40% less sugar than traditional fruit juices. Rich in fibre and great for
gut health, it’s designed for Gen Alpha, Gen Z, and millennials. Drinx appeals to everyone— athletes, beauty enthusiasts, kids, and the elderly—making it a truly inclusive drink

 Weusereal, high-quality ingredients and minimal preservatives—absolutely no adulteration. Drinx is among the cleanest drinks on the market. Compared to imported premium brands like Innocent, Drinx offers better quality at a more affordable price.

Drinx is clean, natural, and preservative-free. It’s an Indian brand crafted to suit Indian taste preferences. Our nata de coco is medium-sized—easy for kids to chew and it doesn’t settle at the bottom of the bottle like other brands.

 Lychee is our most popular flavour. Our version tastes better and is more authentic compared to other brands in the market.

Retailers earn up to *20% profit margin* on the MRP, plus performance-based bonuses. We also provide full branding and marketing support.

 Yes. New flavours and product categories are under development to better meet consumer preferences. Upcoming flavours include grape, blueberry, melon, cranberry, and peach.

  • New retailers: 1 case at 50% off.
  • Retailers buying directly from Drinx: Up to 20% margin.
  • Distributors: Up to 10% discount + bonuses based on investment and repeat orders.

For the next year, there are no plans for 1-liter bottles. However, canned carbonated mixers will be introduced soon.

Returns are allowed only under these conditions:

  • Defective/damaged goods reported within 48 hours at the distributor warehouse.
  • Damageduring delivery with *photo/video evidence.
  • Noreturns for poor placement or low market demand.
  • Unsold stock must be relocated within 3 months to higher-selling stores.
  • Cross-territory selling by distributors is not allowed and may result in termination.

Retailers inform their distributors. Distributors must place their order with Drinx at least 15 days before the stock runs out.

Expired products can be returned only if the above return conditions are fulfilled.

 Yes. Distributors achieving ₹2 lakh/month in sales will receive Visi coolers (owned by Drinx). Only Drinx products are allowed until targets are met. Up to *three warnings* will be given for violations.

  •  LED boards
  • Flex boards
  • Posters
  • Shelf cards
  • Fridge stickers
  • Counter displays
  • Standees
  • Hanging banners
  • Royalty punch cards
  • Mini product catalogs

Because Drinx is:

  • Gluten-free
  • Caffeine-free
  • Lowin sugar
  • Made with real fruit pulp and mild preservatives
  • Hydrating and healthy
  • Backed by great margins and marketing support for retailers and distributors

 Please refer to question *Q9* for detailed return conditions.

  • Retailers: Distributors manage delivery and inventory.
  • Distributors: Drinx handles dispatch and delivery logistics.

Yes, with 15 day’ prior notice. However, Drinx reserves the right to decline requests if other Flavours are not performing well in that area.

Drinx sales representatives are responsible for collecting and managing product feedback from retail stores.

Only official Drinx payment methods:

  • Net Banking
  • UPI
  • Bank Transfers
  • Cheques
  • Nocash payments accepted.

Yes, with 15 days’ prior notice. However, Drinx reserves the right to decline requests if other flavours are not performing well in that area.

Place in Visi coolers at eye level for maximum visibility.

  • If a Drinx cooler isn’t available, use another branded cooler.
  • Keep products away from direct sunlight and store at room temperature.
  • Group Drinx with health drinks, premium beverages like Monster, Red Bull, Evocus, and
    alkaline waters.

Distributors:

  • Pay 50%atorder, 50% on delivery.
  • Post-dated cheque (PDC) required, dated
  • 15 days* from dispatch

Retailers (buying direct):

  • 15-day* credit cycle + PDC.
  • Delay beyond 15 days may incur *12% penalty*.

Orders are delivered within 7 days for both distributors and direct retailers

Partners receive branding support, collateral, and promotional assistance from Drinx.

Visit our website and complete the Distributor Onboarding Form, or contact our authorised
channel partner:

  • Mayank Tiwari– 7827018216*

Retailers receive *marketing material, bonuses*, and full support from the distributor and brand

Bulk orders and bonuses are managed by the Sales Operations Head at Drinx.

Sales incentives are discussed *in person* with the Sales Operations Head.

  • Distributors:* Up to *10%* margin + bonuses
  • Retailers:* Up to *20%* margin
  • Distributors:* Up to *10%* margin + bonuses
  • Retailers:* Up to *20%* margin

 Everyone—but especially

  • Gen Z,
  • College students, *
  • Fitness and beauty enthusiasts, and *
  • Urban millennials*

 Everyone—but especially

  • Gen Z,
  • College students, *
  • Fitness and beauty enthusiasts, and *
  • Urban millennials*

Yes. Each distributor gets an *exclusive territory.* Selling outside of assigned zones is prohibited.

Drinx is certified with:
* HACCP
* ISO
* FSSAI
* GMP
* FDA
* NABL
* NON-GMO

40%less sugar
* 25%real fruit pulp
* Coconut water base
* Mild preservatives only
* Nata de coco
* GMO-free
* Electrolyte-rich for hydration
* Eco-conscious: Plastic reduction, tree-planting, charity work for blind schools and orphanages

  • Short-term:* Expand into 6 major cities, then Tier-1 cities, and build a robust distributor network.
  • Long-term:* Establish Drinx as India’s leading premium health beverage brand at an affordable price point.
  • Summer:* Impulse buys increase due to heat.
  • Monsoon:* High street food pairing sales (B++ retail).
  • Winter:* Drinx pairs well with alcohol.
  • Overall, *steady year-round sales* with mild seasonal variation.

All products are manufactured in *Coimbatore, Tamil Nadu.

All products are manufactured in *Coimbatore, Tamil Nadu.

Weuse*Class II Government-approved mild preservatives*—the safest available. Detailed nutrition info is on every label.

 Absolutely! Drinx is a healthy, low-sugar drink widely trusted by moms for their children.

Yes. Drinx actively participates in *food expos, sampling units, and **trade shows*.

Weusethe*TrackOlap app* for sales and inventory management.

Currently available in:
* Mumbai
* Pune
* Bangalore
* Delhi NCR
* Lucknow
* Bhopal
* Indore
* Gwalior
* Nagpur

  • Without cooler: Drinx must be placed in *two rows at eye level*.
  • With Drinx cooler: Only Drinx products allowed until target is met; other brands allowed
    on *lower shelves* after the target is achieved.
  • Must display *7 flavors*, with proper segregation by type.
  • Place in *energy drink/premium drink* section (next to Red Bull, Monster, Prime, alkaline
    waters, etc.)
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